TPU color masterbatch is an additive for thermoplastic polyurethane (TPU) plastic products. It can give rich color effects to TPU plastic products, and can also improve the heat resistance, weather resistance and chemical corrosion resistance of TPU plastic products. TPU color masterbatches are usually composed of pigments, carriers and additives. The carrier is a colorless or light-colored resin, which can stabilize pigment dispersion, increase the fluidity of color masterbatches and reduce costs. TPU color masterbatches are widely used in shoe materials, auto parts, electronic products, sports equipment and other fields.